Peterbilt searches for SuperFan to win Model 567 Heritage

There are many men and women who love driving Peterbilt trucks. If you’re one of those people, Peterbilt wants to hear from you for a chance to be named Peterbilt’s biggest SuperFan. Five finalists will receive an all-expenses paid trip to Louisville, Kentucky, for the 2018 Mid-America Trucking Show, where Peterbilt will celebrate the production of their 1 millionth truck. And one lucky finalist will drive away in that extraordinary vehicle.



All you need to do is share with us why you think you are Peterbilt’s biggest SuperFan. You can write us a letter, share photos or make a video to show how Peterbilt is more than a truck and has become an important part of your life. Make your case by telling us a story about our trucks or ways you share your excitement for our iconic brand. We can’t wait to hear from you.

Peterbilt Motors Company will be celebrating a significant milestone with the production of its 1,000,000th truck in mid-January 2018.

“Since the early days of production in 1939, Peterbilt has been the preferred brand of drivers and owner-operators built a reputation of unrivaled quality and customer value,” said Kyle Quinn, general manager, Peterbilt Motors Company. “Today that customer preference has expanded to include medium and large fleets that appreciate not only the distinctive styling and driver preference but attributes such as low cost of ownership, integration of technology and class-leading uptime and durability, all supported by a strong and extensive dealer network.”

To commemorate this event, Peterbilt will celebrate by hosting a SuperFan campaign to identify the ultimate fan of the iconic brand. Peterbilt Super Fan

The Peterbilt SuperFan promotion will recognize five SuperFans through a promotional campaign culminating with a special presentation at the 2018 Mid America Trucking Show
(MATS). One finalist will be selected as the top SuperFan and will be honored with the keys to the unique, 1,000,000th production unit, a Peterbilt Model 567 Heritage, fully customized to celebrate this remarkable milestone. Peterbilt is accepting submissions from fans throughout the United States and Canada via a dedicated website at through December 22, 2017. People are encouraged to visit the website and submit their stories, videos, and photos that show the passion that makes them a SuperFan. The five finalists will be selected just after the New Year.

“The Peterbilt brand is built on loyalty, it is the lifeblood of our business. We want to reward that loyalty and the 1,000,000th truck milestone will be the perfect opportunity. We will hand over the keys of a very special Model 567 Heritage to our biggest fan at a special ceremony at Mid America Truck Show. We have the best and most loyal customers and fans in the industry, and I’m excited to see and hear their stories,” said Quinn.



Trucker News: Peterbilt SuperFan Search

Peterbilt Super Fan Contest site

Top photo credit: Roger Snider Photography/UltraRigs